It’s hard to imagine a video game without sound. From the iconic Mario theme to the GTA soundtrack, music can make or break a gamer's experience. For an aspiring video game musician, writing soundtracks may feel like a distant dream, but it’s more achievable than many may think. Below is a helpful guide on things to consider to get your music into the game industry.
Understand the Landscape of Video Game Music
Video game music typically falls into two categories — original scores and licensed tracks, each shaping the player's experience in unique ways. Score music features original compositions created specifically for a game, like themes from Super Mario Bros. or Pokémon, serving as adaptive background music to enhance the narrative.
On the other hand, licensed music uses existing songs in-game to set the tone or boost realism. Think of the wide selection of preexisting tracks you’d find on the car stereo in Grand Theft Auto or the classic Tony Hawk Skater soundtracks.
Game music production involves multiple roles. There are not only composers who write original scores, but also sound designers who create non-musical sounds like ambience and effects and music supervisors who select and license tracks.
Genre is also important in video games. Every game has a unique aesthetic, and music should complement it. For instance, the Metal Gear Solid series features a diverse soundtrack that blends orchestral and cinematic themes, often evoking the sound of spy movie scores, which is fitting for the action-adventure stealth game.
Take the recently released Once Upon a Katamari, for example. The series has always been known for its distinctly memorable soundtracks, with the most recent installment featuring a huge library of tracks, combining everything from legendary folk vocalists to rising hip-hop artists and virtual singers. Unique games like these are extremely valuable opportunities for musicians looking to showcase their sound for new audiences.
Build Your Portfolio and Skills
A strong portfolio is essential for breaking into the game industry. Create a polished demo reel that showcases your versatility across various styles and moods, as well as your expertise in interactive music for games. Prioritize quality over quantity by showcasing your best, most accessible work. The video game industry is a fast-paced and high-pressure environment where first impressions count, so ensure your skills stand out immediately.
Technical skills matter as much as portfolio work. List key digital audio workstations like FL Studio, Ableton Live and Logic Pro and middleware like FMOD and Wwise in your portfolio. Research industry trends to identify in-demand tools and develop any missing skills.
Networking is also key to entering the industry. Consider joining local game jams with indie developers. These time-limited events challenge teams to create games around specific themes. By participating in these, you can build connections with other developers, gain valuable experience and build a portfolio of work.
Get Video Game Professionals to Hear Your Music
Direct outreach is an effective way to get your music placed in video games, so target audio or creative directors at game studios. Use LinkedIn and studio websites to find contacts, research their projects and tailor your pitch accordingly.
Craft a compelling subject line and opening, clearly state your value, and include a call to action with a link to your portfolio. A concise, professional approach may increase your chances of getting a response. Alongside direct outreach, consider using music libraries and sync licensing agents.
Music libraries are large online platforms where artists can upload their music, which content creators or video game developers can then license to use in their work. Alternatively, sync licensing agents are people who have industry contacts who pitch your work to be in video games and other forms of media.
Industry events should not be overlooked, either. A game developer conference can be an excellent opportunity to meet other industry professionals and expand your network.
If you’re unable to attend a game developer conference, you can always build an online presence. Consider hosting your portfolio on a website and building a following on social media to showcase your work. This can be a valuable method for generating new clients and ultimately getting your music into a video game.
Understand the Business of Video Game Music
The video game industry is big business, generating nearly $59 billion in revenue in 2024. It’s essential to understand the distinction between contracts and royalties when trying to place your music in the gaming industry.
In a work-for-hire agreement, the employer owns all copyrights, and the creator transfers all rights to the employer immediately. Royalty-based contracts allow creators to earn a percentage of sales while retaining copyright and licensing their music. Knowing intellectual property terms and laws helps you navigate contracts with confidence.
Set your rates carefully. Know your worth, but also consider the value of exposure and the benefits of strong client relationships. Pricing varies by project, so compare your rates to industry standards to ensure you're getting a fair deal.
If you can estimate the required workload, a flat fee may be the best option. For ongoing work, charging per minute of music might be more appropriate. As your career progresses, consider working with a manager or agent to access more substantial opportunities.
Music in Games: A Challenging but Achievable Dream
Getting your music in video games can be challenging, but it is achievable. While it may seem daunting, practical steps can help you break in. The industry includes everything from indie cozy projects to AAA thriller titles, so tailor your sound to each. There’s no one-size-fits-all solution, and adaptability is key.
It’s essential to shape your sound for games and understand how the industry works, including whom to contact. With patience, strategy and effort, you can achieve your goal of composing for major titles.
